What is a referral program?Ī referral program or a “refer-a-friend” program is a marketing strategy used by many top ecommerce brands to incentivize existing customers to recommend the brand and its products to their family and friends. Instead of reinventing the wheel to come up with your own referral marketing ideas, you may want to take inspiration from top brands who are absolutely killing it with referral programs.īy the end of our list, you will have enough referral program ideas to launch your very own program and open the floodgates of another customer acquisition channel for your business.īefore we begin, let's break down some basic referral marketing definitions so that we know that we're all on the same page. ![]() To turn your loyal customers into your biggest brand advocates, you have to make the referral process as easy as possible for them, and you have to stay top-of-mind with killer referral incentives, like free products and major discounts. Between their hectic work schedules and a never-ending list of social and family obligations, your marketing strategy is the last thing on their minds. ![]() It's not always easy for your customers to do.
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